BABA SHIV, ZIV CARMON, and DAN ARIELY* The authors demonstrate that marketing actions, such as pricing, can alter the actual efficacy of products to which they are applied. These placebo effects stem from activation of e - Marketing activation - Document - PDFSEARCH.IO

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	BABA SHIV, ZIV CARMON, and DAN ARIELY* The authors demonstrate that marketing actions, such as pricing, can alter the actual efficacy of products to which they are applied. These placebo effects stem from activation of e Add to Reading List Document Date: 2012-03-28 14:17:57 Open Document File Size: 93,90 KB Share Result on Facebook

BABA SHIV, ZIV CARMON, and DAN ARIELY* The authors demonstrate that marketing actions, such as pricing, can alter the actual efficacy of products to which they are applied. These placebo effects stem from activation of eAdd to Reading List