WHITE PAPER Incorporating External Factors into Marketing Attribution and Optimization Models Google Inc. - Marketing mix - Document - PDFSEARCH.IO

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	WHITE PAPER Incorporating External Factors into Marketing Attribution and Optimization Models Google Inc. Add to Reading List Document Date: 2014-08-29 12:47:48 Open Document File Size: 2,62 MB Share Result on Facebook Company Adometry / Google Inc. / Optimization Models Google Inc. / / / IndustryTerm media efforts / online and offline marketing campaigns / / Organization US Federal Reserve / / / URL www.adometry.com / / SocialTag Marketing Business Marketing mix modeling Seasonality Marketing performance measurement and management Google Search Management Marketing analytics Strategic management

WHITE PAPER Incorporating External Factors into Marketing Attribution and Optimization Models Google Inc.Add to Reading List