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Marketing analytics / Strategic management / Internet marketing / Marketing mix modeling / Marketing performance measurement and management / Penland School of Crafts / Advertising / Infrastructure optimization / Marketing / Management / Business


Advance America A Holistic View of Marketing CASE STUDY Erwin Penland Looks to Attract More Customers for Advance America
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Document Date: 2014-08-28 11:52:26

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Company

BACKGROUND Erwin Penland / Adometry Inc. / Advance America / Google Inc. / /

Currency

USD / /

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IndustryTerm

analytics tools / search investments / online marketing goals / advertising dollars / advertising activities / ad server / financial services / cross-channel online marketing / attribution solutions / media buy / advertising / online marketing campaigns / ad verification technology / optimization solution / ad verification solution / /

Person

Melissa Edwards / Erwin Penland / /

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Position

Associate Media Director / /

Product

Performance Management Suite / /

Technology

ad verification technology / /

URL

www.adometry.com / /

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