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Management / Strategic management / Lenovo / Supercomputing in China / Videotelephony / Zhongguancun / Marketing mix modeling / Marketing plan / Marketing performance measurement and management / Business / Marketing analytics / Marketing


Lenovo A Radically New View of Results CASE STUDY Adopting Data-Driven Attribution to Uncover Sales
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Document Date: 2014-08-28 11:52:28

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Company

Adobe / Adometry / Lenovo / Google Inc. / /

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IndustryTerm

overall ecommerce marketing mix / personal technology / ultra-competitive consumer electronics market / organic search / ecommerce revenue / overall ecommerce marketing strategy / Web Sales / ecommerce efforts / /

Person

Lewis Broadnax / /

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Position

leader in personal technology / Director Web Sales & Marketing / Director Web / Executive Director / /

Technology

mobile phones / /

URL

www.adometry.com / /

SocialTag