media data acquisition process / advertising effects / media strategy / social media / advertising decisions / online search / media industry / social networking / online touch / media elements / advertising components / consistent historical advertising levels / media data / media interactions / media data inputs / social networks / literature search / media measurement / individual media / upper management / contemporary communications plans / advertising industry / media attribution / /
OperatingSystem
Sequent / /
Organization
Council for Research Excellence / Council for Research Excellence Sequent Partners / /