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City Chicago / / Company Procter & Gamble / Minute Maid / Lehman / / / Facility Indiana University / Business University of Connecticut Storrs / / IndustryTerm problems surrounding advertising / equilibrium advertising / advertising budgets / analytical solutions / advertising levels / equilibrium advertising strategies / advertising budget allocation / filter algorithm / mix algorithm / advertising strategies / retail chain / forward-looking advertising levels / forward-looking advertising / advertising campaigns / open-loop advertising strategies / / Organization Graduate School / School of Management / Business University of Connecticut Storrs / New Empirical Industrial Organization / Indiana University / Purdue University / / Person Joseph Pancras / Pradeep Chintagunta / V / / / Product Kalman / / ProvinceOrState Indiana / Connecticut / / Technology Kalman filter algorithm / marketing mix algorithm / / SocialTag 
Microsoft Word - Optimal Advertising and Promotion Budgets.doc