Back to Results
First PageMeta Content
Communication design / Graphic design / Brand equity / Pricing / Brand / Advertising / Product differentiation / Marketing mix modeling / Outline of marketing / Marketing / Business / Product management


BUILDING AND MANAGING BRANDS
Add to Reading List

Document Date: 2006-10-31 00:43:53

Open Document

File Size: 652,64 KB

Share Result on Facebook

City

Durham / /

Company

Brand G / Russell / Lehman / /

Country

France / /

/

Facility

Duke University / Harald J. van Heerde Technical Report Series The Zyman Institute of Brand Science / Zyman Institute / Free University / Northwestern University / Erasmus University / Zyman Institute of Brand Science / Tilburg University / University of Groningen / Marketing Science Institute / Emory University / /

/

IndustryTerm

high advertising spending / advertising spending / negligible advertising / innovation research / /

Organization

Duke University / Zyman Institute of Brand Science / Emory University / Netherlands Organization for Scientific Research / Zyman Institute for Brand Science / Marketing Science Institute / TNS Media Intelligence / IRI / Free University Amsterdam / Northwestern University / Erasmus University Rotterdam / Fuqua School of Business / Tilburg University / Emory University's Goizueta Business School / Yale School of Management / University of Groningen / /

Person

Harald J. van Heerde / M. Berk Ataman / Carl F. Mela / /

/

Position

Professor of Marketing / /

ProvinceOrState

North Carolina / /

SocialTag