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Communication / Marketing mix modeling / Strategic management / Google / Television advertisement / Advertising / Business / Marketing


National Lender Adometry TV Attribution CASE STUDY Understanding TV impact on consumers using Search Queries
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Document Date: 2015-04-20 09:43:59

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File Size: 145,93 KB

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Company

Adometry / Google Inc. / /

Continent

America / /

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IndustryTerm

online lender / mass media channels / attributable web search queries / search queries / online impact / online lenders / online actions / larger networks / financial category advertising / search team / search data / /

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Product

Performance Management Suite / /

SportsEvent

NCAA Tournament / /

Technology

machine learning / smartphone / /

URL

www.adometry.com / /

SocialTag