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Design / Economics / Consumer choice / Microeconomics / Utilitarianism / Brand / Economic model / Advertising / Macroeconomic model / Marketing / Communication design / Graphic design


Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets S. Sriram♣ Pradeep K. Chintagunta♦ Ramya Neelamegham♠
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Document Date: 2006-10-31 00:45:08

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File Size: 269,90 KB

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Company

Casio / Sony / Russell / Technology Product / /

Country

United States / /

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Facility

University of Connecticut / Syracuse University / University of Chicago / /

IndustryTerm

storage media / advertising influences / advertising plays / consumer product / brand-level advertising / technology products / /

Organization

Amrita School of Business / School of Business / Graduate School / Kilts’ Center for Marketing / University of Chicago / University of Connecticut / Syracuse University / /

Person

Bill Robinson / Ramya Neelamegham / Sriram Venkatraman / Sridhar Narayanan / /

Position

hb / editor / area editor / researcher / first author / market leader / demand model for technology products / second author / /

ProvinceOrState

Connecticut / /

Technology

digital cameras / simulation / digital camera / /

SocialTag