Procter & Gamble / AT&T / Lever Brothers / The Miller Brewing Company / Twitter / John Wiley & Sons / Prime Research North America Liney Arnorsdottir / /
Country
United States / /
Facility
INSTITUTE FOR PUBLIC RELATIONS COMMISSION ON PR MEASUREMENT AND EVALUATION University of Florida / /
IndustryTerm
data representing media coverage / media relations / advertising impact consumer perception / media content analysis / social media / public relations results / modest media relations / media-relations / public relations optimization / social media data / media relations activity / media-focused public relations / public relations activities / data-mining / non-traditional media / advertising copy / media-centric public relations / television advertising / historical media coverage data / public relations / media coverage / food brand / media industries / media relations results / social media campaigns / positive and negative media coverage / public relations tactics / media coverage data / public relations knowledge / /
Organization
University of Houston With / University of Florida / /
Person
Mark Weiner / Bruce Jeffries-Fox / Michael Bush / David Rockland / Brian G. Smith / Liney Arnorsdottir / Ketchum Rainer Lang / / /
Position
CEO / Director of Research / Assistant Professor / marketing mix modeling consultant / marketing driver / founder / Research Associate / /
Proving—and Improving—PR Value