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American Football League / Super Bowl / Advertising / Incentive program / Rebate / Marketing mix modeling / National Football League / Marketing / Business


STUDIES & REPORTS – AUTOMOTIVE DIGEST Super Bowl Auto Advertising More Efficient than Incentives February 2015 The Essence of a Market Study on Super Bowl Advertising: A TrueCar study shows Super Bowl advertisers beat
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Document Date: 2015-02-16 10:43:48

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Company

Nissan / TrueCar Inc / Kia / /

Currency

USD / /

Event

Earnings Announcement / /

IndustryTerm

higher funnel car-browsing site / projected incremental retail share / retail share / car buyers / retail market share / retail share lift / /

Person

John Krafcik / Mike Swinson / /

Position

Chief data scientist / president / /

Product

Jeep / /

SportsEvent

the Super Bowl / Super Bowl / /

URL

http /

SocialTag