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MEASURING EVENT ROI By Elling Hamso Everybody is talking about measuring the return on investment (ROI) in meetings and events, but what is it? Can you really measure the
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Document Date: 2012-05-31 03:39:57
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File Size: 83,47 KB
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general business upturn /
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Rate of return
Return on investment
Business
Economics
Marketing mix modeling
Marketing analytics
Financial ratios
Strategic management