MEASURING EVENT ROI By Elling Hamso Everybody is talking about measuring the return on investment (ROI) in meetings and events, but what is it? Can you really measure the - Marketing mix - Document - PDFSEARCH.IO

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	MEASURING EVENT ROI By Elling Hamso Everybody is talking about measuring the return on investment (ROI) in meetings and events, but what is it? Can you really measure the Add to Reading List Document Date: 2012-05-31 03:39:57 Open Document File Size: 83,47 KB Share Result on Facebook Currency EUR / / Position general business upturn / / SocialTag Rate of return Return on investment Business Economics Marketing mix modeling Marketing analytics Financial ratios Strategic management

MEASURING EVENT ROI By Elling Hamso Everybody is talking about measuring the return on investment (ROI) in meetings and events, but what is it? Can you really measure theAdd to Reading List