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City Lancaster / New York / / Company ZimTrade / Journal communications / Small Enterprises / / Country South Africa / Zimbabwe / Nigeria / United Kingdom / / Event Environmental Issue / M&A / / Facility Zimbabwe Zodeac Katsidzira University / University of Zimbabwe Blessing Muchenje University / Oxford Institute of Practitioners / / IndustryTerm advertising agents / communications venues / energy conservation / communications mix elements / outdoor advertising / knowledge dissemination tool / Internet communications activities / integrated communications / personal communications / print media / communications channels / communications marketing mix / online sources / proper integrated marketing communications mix programme / communications covers / communications expert / personal selling communications / communications strategy / television advertising / communications tools / integrated marketing communications / advertising department / deliberate communications / surrogate advertising / advertising agency plans / business treat marketing communications / advertising campaigns / communications media / food / integrated communications marketing mix / energy / prior advertising / communications efforts / integrated marketing communications mix / main employer / communications services / communications mix / high-tech functional groups / covert advertising / Sales management / personal communications methods / products/services / implements advertising messages / communications approaches / appropriate marketing communications media mix / public relations / celebrity advertising / communication tools / communications consistency / marketing communications mix / / OperatingSystem GNU / / Organization Government of National / Zimbabwe Blessing Muchenje University / Zimbabwe Zodeac Katsidzira University / IMC / National Unity / Oxford Institute of Practitioners / Ministry of Small and Medium / / Person Beaver / Catherine Mazwi / Beck / Vojislav Maksimovic / Chen / Asli Demirguç-Kunt / Bowen / / Position FORWARD FOR PROPER COMMUNICATIONS MIX / manager / producer / entrepreneur / Author / marketing executive / marketing communications director / manager /entrepreneur / / ProvinceOrState New York / / URL http / SocialTag 
Research in Business and Economics Journal Impact of integrated marketing communications mix (IMCM) in small to medium enterprises (SMEs) in Zimbabwe as a marketing tool Catherine Mazwi R. Tsikirayi, University of Zimba