Wall Street Journal / Chrysler / the Financial Times / J.D. Power and Associates / /
Country
United States / / /
Event
Person Communication and Meetings / /
Facility
University of California / Marketing Science Institute / /
IndustryTerm
behavioral finance / creative products / car maker / /
Organization
Graduate School / School of Management / Marketing Science Institute / University of California / Los Angeles / Tulane / University of California / Riverside / Tuck School of Business / /
Person
Donald Lehmann / Dieter Zetsche / John Devine / A. Gary Anderson / / /
Position
driver / CEO / Miner / Vice Chairman and CFO / Assistant Professor of Marketing / dealer / Professor of Marketing / /
The Long-Term Impact of New-Product Introductions and Promotions On Financial Performance and Firm Value Koen Pauwels1 Jorge Silva-Risso2 Shuba Srinivasan3