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Evaluation methods / Internet marketing / Advertising / Marketing analytics / Scientific control / Experiment / Marketing mix modeling / Direct marketing / Marketing / Business / Design of experiments


Proving Marketing Impact: 3 Keys to Doing It Right THE RUNDOWN
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Document Date: 2015-05-26 14:41:33

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File Size: 1,40 MB

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Company

Google / YouTube / HomeAway / /

Continent

Europe / /

IndustryTerm

particular media / media buy / digital media / online shop / concrete media / media mix / media opportunities / digital media investments / brand search queries / mobile search / display advertising campaigns / mobile search ads / generic search ads / test / display media / media element / /

Person

Brittany Heisler / Matthias Spangenberg / /

Position

marketing manager / digital analyst / /

Technology

smartphones / /

URL

thinkwithgoogle.com / /

SocialTag