Back to Results
First PageMeta Content
Market research / Marketing research / Marketing effectiveness / Internet marketing / Marketing mix modeling / Marketing / Strategic management / Marketing analytics


Analyzing the ROI of Video Marketing Best-in-Class content marketers (as defined in the sidebar on Page 2) plan to increase content marketing related program spend by an average of 22% (compared with 6.5% for Laggards) a
Add to Reading List

Document Date: 2014-09-02 19:04:39


Open Document

File Size: 191,83 KB

Share Result on Facebook

Company

Aberdeen Group Inc. / Laggard / Best-in-Class / Figure 1 / Harte-Hanks Company / Industry Average / /

Currency

USD / /

/

/

IndustryTerm

content marketing media mix / Web Experience Management / Dedicated video management / video content / corporate site / external services / downloadable product / fewer unique site / content marketer / sound equipment / video management solution / /

Person

Insight Aberdeen / /

/

Position

Senior Research Analyst / Marketing Effectiveness & Strategy / Analyst / /

URL

http /

SocialTag