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Management / Marketing effectiveness / Chief marketing officer / Sales / Marketing operations / Marketing mix modeling / Business / Marketing / Strategic management


A FIELD GUIDE FOR THE NEW MARKETER How to drive the only marketing metric that matters.
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Document Date: 2006-05-22 12:43:12

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City

New York / Chicago / /

Company

IBM / IBM Global Services / Coca-Cola Company / Pepsi / Spencer Stuart Inc. / Booz Allen Hamilton / Agree 63 / Growth So / Samsung / Caterpillar / Intel / Microsoft / DataMonitor / Booz Allen / International Business Machines Corporation Company / /

Continent

America / /

Currency

USD / /

/

Event

Reorganization / /

IndustryTerm

units services services / advisory services / report communications / advertising growing / public relations cam / brand management / Web-based tool / guidance and services / product manufacturer / conventional marketing services / technology services / Wireless Telco / finance executives / communications strategy / finance / conventional communications activities / bundled hardware / replicable products / standardized tools / Web-based survey / communications strat / telecommunications industries / financial services / decision makers / consumer products / computer products / public relations service / online entries / consumer product / communications authority / manufacturing / public relations / online survey / campaign management / /

Organization

Harvard / Association of National Adver / Association of National Advertisers / Association of National Advertisers Marketing Profiler Preliminary Results / Marketing / Growth Champion / Marketing Organization / Association of National Marketing / /

Person

Professors Gail McGovern / Andrew Tipping / Edward Landry / Gary L. Neilson / John Quelch / Bruce Harreld / Jay Kumar / Bruce Pasternack / Louis Gerstner Jr. / Bruce A. Pasternack / Gary Neilson / Abby Kohnstamm / Paul Hyde / John A. Quelch / Gail McGovern / /

Position

major strategic decisions / advisors / manager / chief executive / vice president / equivalent head / chief marketing officers / Practices Advisors marketing / Chief marketing / Disagree Agree president / Service Responses Champions Masters Counselors Advisors / vice president / 7 Central marketing / CEO / director / chief marketing officer / /

ProvinceOrState

Minnesota / /

Technology

dom / /

URL

www.strategy-business.com/press/article/04406 / www.strategy-business.com/rss / www.strategy-business.com/press / www.strategy-business.com/press/article/05304 / www.datamonitor.com / www.marketingprofiler.com / /

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