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The Experience Economy / Advertising / Marketing mix modeling / Marketing effectiveness / Marketing / Strategic management / Business


THE EXPERIENCE ECONOMY Event_ROI_Fall05
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Document Date: 2007-07-08 22:32:55

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File Size: 2,89 MB

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City

Orlando / London / /

Company

Wollf Olins / Amazon.com / Strategic Horizons LLP / Harvard Business Review / /

Currency

USD / /

Event

Product Issues / Product Recall / /

Facility

Times Square / /

IndustryTerm

promotional device / advertising campaign yields / advertising campaign / large-scale advertising campaign / advertising budget / business to business / sundry media / /

Organization

Harvard / /

Person

Robert Jones / JAMES H . GILMORE / /

Position

editor / CEO / CFO / /

Product

Cost Joseph Pine / /

PublishedMedium

the Harvard Business Review / /

SocialTag