MarketSpace LLC / IAB I. / Optimal Marketing Mix MarketShare Partners / MarketShare Partners / Springer Science Business Media LLC / /
Country
United States / Spain / /
Currency
USD / /
Event
Bankruptcy / Business Partnership / /
Holiday
Christmas / /
IndustryTerm
software system / consumer electronics / internet activity / online buzz / high end luxury car / paid search / media platforms / disruptive technology / brokerage services / media vehicle / media vehicles / print media / social networking site / information search / interactive advertising work / chocolate bar / media consumption / pharmaceutical / paid search presence / e.g. utilities / representative product / advertising impact sales / food / energy / online display ads / internet marketing / internet research / online advertisements / brand advertising campaign / interactive advertising / social media / online campaign / offline media spending / online search / social media sites / offline advertising / online display / advertising budgets / financial services / real world products / retail store visits / search engines / display advertising / media plans / large investment firm offering portfolio management / online display ad / advertising resources / media drivers / online and offline marketing / e - commerce / Online Research / online spending / offline and online marketing / social media activity / search ad / offline and online marketing investments / media mix model / search volume / paid search ad / advertising budget / social media marketing / /
Person
Jeffrey F. Rayport / Next / Jan Benedict / /
Position
media driver / model / category leader / representative / /
Product
CompassSM / proprietary software system / CompassSM / /
Technology
expert system / search engine / digital camera / cell phones / business intelligence / /
Interactive Advertising and the Optimal Marketing Mix MarketShare Partners in collaboration with the IAB