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Strategic management / Advertising / Marketing effectiveness / Sales / Marketing mix modeling / Integrated marketing communications / Marketing / Business / Marketing analytics


Media Optimization Study www.enumerys.com © Copyright 2008 All Rights Reserved BACKGROUND & PROJECT SCOPE
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Document Date: 2009-09-19 09:54:21


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IndustryTerm

continuous media strategy / Online Media Drivers / Web Shown / Web Ad Saturation Index / Web Advertising / media elements / Web Media Effectiveness / web properties / media exposure / web media metric / /

Movie

Word of Mouth / /

Person

ROI PR / /

PublishedMedium

Consumer Reports / /

RadioStation

Radio 2 / Radio 1.7 / Radio Advertising / Radio 6.9 / Radio 3.6 / /

URL

www.enumerys.com / /

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