AN ENUMERYS GLOBAL WHITE-PAPER An Analytic Approach to Balancing Marketing and Branding ROI Abstract The marketing ROI has been a topic of considerable debate between proponents of brand management and those of marketing

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Date: 2009-09-19 09:41:25 Strategic management Brand management Communication design Graphic design Marketing mix modeling Marketing effectiveness Brand equity Brand Return on marketing investment Marketing Marketing analytics Business		AN ENUMERYS GLOBAL WHITE-PAPER An Analytic Approach to Balancing Marketing and Branding ROI Abstract The marketing ROI has been a topic of considerable debate between proponents of brand management and those of marketing Add to Reading List Source URL: www.metriscient.com Download Document from Source Website File Size: 116,83 KB Share Document on Facebook

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