Thomson / Elsevier Science Inc. / Kaul / Forrester Research / Yahoo / /
Continent
Americas / /
Country
United States / Canada / Greece / /
Currency
USD / / /
Facility
Athens University of Economics / / /
IndustryTerm
electronic technologies / Internet literature / Internet marketing spending / information networks / Internet tools / electronic trading systems / Internet marketing strategies / business to business / Internet services / technology turbulence / Internet Tools This study / Internet budget decisions / Internet interactivity / Web list / finance / mature products / on-line connection / Internet Since / high-tech salespersons / on-line customer databases / technology tools / automation tools / faster new product / variable Internet budget complements / Internet Use / interactive communications / recent Internet surveys / information technology / prospective buyers / travel time / sales management / salespeople travel time / communication tool / information-processing system / Internet budget / communication tools / Internet service / /
Organization
Management Science and Marketing Department / office of Technology Assessment / Athens University of Economics and Business / Harvard Business School / /
Person
Churchill / George J. Avlonitis Despina / Despina A. Karayanni / George J. Avlonitis / / /
Position
senior marketing/sales manager / sales manager / senior marketing/sales director / senior executive / marketing executive / chairman of the Department / major Internet services / Professor of Marketing / judge / /
The Impact of Internet Use on Business-toBusiness Marketing Examples from American and European Companies George J. Avlonitis