OgilvyEntertainment Red-Red-Spot

First Page		Document Content
Date: 2012-11-09 09:47:11 Communication design Graphic design Advertising Branded content Branded entertainment Marketing analytics Brand Marketing mix modeling Marketing effectiveness Marketing Brand management Business		OgilvyEntertainment Red-Red-Spot Add to Reading List Source URL: wpp.com Download Document from Source Website File Size: 2,57 MB Share Document on Facebook

	CATEGORIES & FEES BRANDED ENTERTAINMENT – GENERAL INFO Branded Entertainment recognizes the merging of advertising and entertainment content. It includes work that is built around a brand and goes beyond traditional pr DocID: 1qvGK - View Document
	With time-shifted and multiscreen TV viewing on the rise, only comScore, with its proprietary technology and decade of experience measuring branded entertainment, can uncover the true value of branded integrations across DocID: 1pAhZ - View Document
	BMG_Logo_Blue-white_CMYK [Converted].eps DocID: 1nrLW - View Document
	Brief Overview of Hasbro’s History Throughout its 90-year history, Hasbro has constantly evolved. That success continues today. As a leading, global-branded play and entertainment company, our history is rich and deep DocID: 1mwNK - View Document
	2016 ONE SHOW – FINALISTS BRANDED ENTERTAINMENT BY CATEGORY CONSUMER: BROADCAST & FILM – BRANDED TELEVISION Alibaba Group / Hangzhou DocID: 1m9Z8 - View Document