| Document Date: 2014-11-14 23:42:11
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Company Nissan / Verizon / Wall Street Journal / AT&T / Harley-Davidson / A&P / Bass & Company / The Coca-Cola Company / Volvo / Apple / Comcast / / Currency USD / / Event Bankruptcy / / Facility Residence Inn / Fairfield Inn / / IndustryTerm media budgets / individual products / specific product / corporate finance / build measurement tools / related products / management reporting systems / gas price / accountability tool / all-important product / clear product / communications strategy / communications spending / favorite fast food restaurant / finance / communications initiatives / favorite product / why product / internal management systems / generic products / basic services / products/services / food / / Organization a / / Person Brandbuilding / Steve Jobs / Jack Daniel / / Position basic branding model / revenue driver / / Product iPhone / iPad / Volvo S80 / iPod / CoreBrand / Nissan Altima / / PublishedMedium Wall Street Journal / / Region Southwest / / Technology simulation / / URL www.corebrand.com / /
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Product branding: The power and value of brands Bridging the gap between marketing and finance Focus of product branding