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Fox Collaborative Planning Trade Spend represents 15-30% of total revenue and is normally the second largest item after cogs. Managing this spend efficiently allows you to drive more profit that can deliver more promotio
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Document Date: 2009-03-27 14:44:28
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File Size: 279,00 KB
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Company
Release Technologies Ltd. /
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Person
Malcolm Forbes /
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Management
Sales
Marketing plan
Stock-keeping unit
Marketing mix modeling
Business
Marketing
Marketing analytics