Research Study In a multi-screen world, where TV is no longer king, research has shown that YouTube should be a permanent part of the marketing mix The multi-screen media landscape: a challenge for advertisers - Marketing mix - Document - PDFSEARCH.IO

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	Research Study In a multi-screen world, where TV is no longer king, research has shown that YouTube should be a permanent part of the marketing mix The multi-screen media landscape: a challenge for advertisers Add to Reading List Document Date: 2014-02-10 15:45:58 Open Document File Size: 386,77 KB Share Result on Facebook Company YouTube / Google Inc. / / Currency USD / / IndustryTerm media consumption / multi-screen media / advertising campaigns / / Organization African Union / / Position driver / king / / Technology mobile device / smartphones / / SocialTag Advertising Free music Subtitling Web 2.0 YouTube Television advertisement Google Reach Business Marketing

Research Study In a multi-screen world, where TV is no longer king, research has shown that YouTube should be a permanent part of the marketing mix The multi-screen media landscape: a challenge for advertisersAdd to Reading List