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Product marketing / Content marketing / Marketing mix modeling / Global marketing / Marketing / Business / Marketing operations


The State Of Enterprise Content Marketing – 2014 Highlights from the proceedings of the content marketing institute executive forum May 28-29, 2014
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Document Date: 2014-07-15 19:44:32


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File Size: 194,60 KB

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City

San Francisco / /

Company

Windstream / Forrester Research / Kraft Foods / /

Facility

PREFACE Content Marketing Institute / /

IndustryTerm

media budgets / product marketer / media buying teams / internal advertising groups / business to business / social media governance / owned media platform / prospective technology buyers / brand media / server solutions / energy / /

Organization

Content Center of Excellence / Robert Rose Chief Strategist Content Marketing Institute / PREFACE Content Marketing Institute / /

Person

Todd Wheatland / Michele Linn / Matt Preschern / Philip Kotler / Julie Fleischer / Scott Linabarger / Sr. / Robert Rose / /

Position

social media coordinator / Director / Corporate Marketing and Brand / hub manager / Director of Media and Consumer Engagement / CONTENT MARKETING Topic Leader / editor / Director / Multichannel Content Marketing / Cleveland Clinic The research / Executive Forum / Executive / CONTENT MARKETING OPERATIONS Topic Leader / DATA Topic Leader / SVP / marketing professor / Head of Strategy / King / BUDGETS Topic Leader / DISTRIBUTION Topic Leader / world-renowned marketing professor / /

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