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Strategic management / Sales / Marketing plan / Customer lifetime value / Return on marketing investment / Advertising / Marketing mix modeling / Marketing effectiveness / Marketing / Business / Marketing analytics


Financial Services Firm 2.4
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Document Date: 2013-05-15 16:29:13

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File Size: 140,35 KB

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Company

Prospect Marketing ThinkVine Success Story Financial Services / ThinkVine / /

Currency

USD / /

IndustryTerm

media channels / digital display advertising / radio advertising / media consumption / display advertising / /

Organization

Internal Revenue Service / /

Person

Max Margin / /

Position

driver / VP / lifetime value The Result ~$7MM Executive / /

Product

Mix Optimization software / Mix Optimization / /

URL

www.ThinkVine.com / /

SocialTag