Back to Results
First PageMeta Content
Television / Broadcasting / Marketing mix modeling / Strategic management / Single-source data / Television advertisement / Inkjet printer / Business / Marketing / Advertising


Print and Digital Research Forum Nice, October 2013 CROSS PLATFORM SALES IMPACT: CRACKING THE CODE ON SINGLE SOURCE Caryn Klein, Time Inc. Leslie Wood, Nielsen Catalina Solutions
Add to Reading List

Document Date: 2014-08-26 09:18:13

Open Document

File Size: 1.014,82 KB

Share Result on Facebook

City

Demo / /

Company

Experian / Gould / Unexposed / Nielsen Catalina Solutions / Exposed / Time Inc. / /

Country

United States / /

Currency

USD / cent / /

Event

Business Partnership / M&A / Funding / /

IndustryTerm

media campaigns / advertising dollars / print advertising / cross-media value / measurement tool / media platforms / cross media results / retail sales / magazine advertising / media fragmentation / internal ad network / Online Universe / food brands / media effectiveness / cross media sales effects / advertising campaign / advertising investment / advertising response / well-accepted and long-used analysis tool / television networks / /

Person

Catalina Frequent Shopper / Leslie Wood / /

Position

representative / /

Product

Pinpoint / /

Technology

MRI / /

SocialTag