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City New York / / Company Forrester Research Inc. / Advertisers / How Clients Want / Organized / True Value / / Currency USD / / Event M&A / / IndustryTerm sellable products / technology solutions / proper enterprise-wide technology infrastructure / ad serving technology drive / ad server / Online Assets CHALLENGES / systems / online advertising / Online Assets CHALLENGES TO PRODUCTIZING ONLINE INVENTORY / ONLINE INVENTORY / media ecosystem / fragmented spider web / online media publisher / audience measurement tools / digital media ecosystem3 / data-driven products / Online Assets / web analytics2 / yeild optimization technologies / online media buying revolution / online publishers / ad solutions / Online Assets INTRODUCTION As buyers / ONLINE INVENTORY Why / customer relationship management / proper infrastructure / / Organization National Football League / / Person Michael Greene / / Position sales rep / / Product PS3 / / SportsEvent the NFL / NFL / / Technology CRM / yeild optimization technologies / /
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Media Productization Realizing the True Value of Your Online Assets White Paper | November 2011 TABLE OF CONTENTS