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Zyman Institute of Brand Science “Brand-Driven Business Performance” ZIBS Technical Report
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Document Date: 2006-10-31 00:44:25

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File Size: 385,96 KB

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City

Linking Market / /

Company

DuPont / Kraft / General Mills / /

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Facility

Yogesh V. Joshi Technical Report Series The Zyman Institute of Brand Science / Zyman Institute of Brand Science The / Financial Performance Zyman Institute of Brand Science / DuPont Zyman Institute of Brand Science / Zyman Institute / Neslin Zyman Institute of Brand Science SMA Exp / University of Pennsylvania Summary While / Zyman Institute of Brand Science / Marketing Science Institute / University of Pennsylvania Yogesh V. Joshi / Emory University / /

IndustryTerm

turnover favor mature products / finance departments / finance function / information technology / lower retail margins / mining / pharmaceutical / finance / short-term tools / advertising elasticity / incumbent products / advertising campaigns / /

Organization

Zyman Institute of Brand Science / Emory University / University of Pennsylvania Summary While / Marketing Science Institute / Wharton School / University of Pennsylvania / Emory University's Goizueta Business School / Ailawadi / Lehmann / and Neslin Zyman Institute of Brand Science SMA Exp / Zyman Institute / /

Person

Rajendra Srivastava / Rajendra K. Srivastava / David J. Reibstein / /

Position

planning forward / CEO / Chief Marketing Officers / Roberto Goizueta Chair of Marketing / Professor / Professor of Marketing / CFO / engineer / /

Technology

information technology / /

SocialTag