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Management / Marketing metric audit protocol / Brand management / Strategic management / Marketing performance measurement and management / Marketing accountability / Consumer behaviour / Brand preference / Willingness to recommend / Marketing / Marketing analytics / Business
Date: 2013-05-14 15:38:31
Management
Marketing metric audit protocol
Brand management
Strategic management
Marketing performance measurement and management
Marketing accountability
Consumer behaviour
Brand preference
Willingness to recommend
Marketing
Marketing analytics
Business

The Boardroom Project Plan (May 2006)

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