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Scientific modeling / Business / Agent-based model / Complex systems theory / Economic model / Return on marketing investment / Advertising / Model / Science / Marketing analytics / Strategic management / Marketing


Current State of Marketing Mix Models A Report for the Council for Research Excellence July, 2013 Current State of Marketing Mix Models
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Document Date: 2015-02-01 17:04:32

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File Size: 721,29 KB

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City

Based Models Agent / Chicago / /

Company

Hudson River Group / Procter & Gamble / Pfizer / LifeLock / CMO / Information Resources Inc. / Nielsen Catalina Solutions / AT&T / Kellogg / Kraft / Staples / Conagra / Accenture / Nestle / Analytic Partners / IPSOS / Colgate-Palmolive / Bristol Myers Squibb / /

Country

United States / /

Event

Labor Issues / /

IndustryTerm

media data acquisition process / advertising effects / media strategy / social media / advertising decisions / online search / media industry / social networking / online touch / media elements / advertising components / consistent historical advertising levels / media data / media interactions / media data inputs / social networks / literature search / media measurement / individual media / upper management / contemporary communications plans / advertising industry / media attribution / /

OperatingSystem

Sequent / /

Organization

Council for Research Excellence / Council for Research Excellence Sequent Partners / /

Position

brand manager / even CEO / /

Technology

simulation / /

URL

www.researchexcellence.com / /

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