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Science / Marketing analytics / Market research / Marketing research / Analytics / Marketing mix modeling / Data analysis / Choice modelling / Customer analytics / Business / Marketing / Business intelligence


ART2014 Advanced Research Techniques Forum SHARING WHAT WORKS AND KNOWING WHY June 22 – 25, 2014
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Document Date: 2014-03-06 11:02:24


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City

Santa Fe / /

Company

Affinnova Inc. / Hewlett-Packard / The Nielsen Company / Wharton Customer Analytics Initiative / Theory LLC / Procter & Gamble / Bain & Company Inc. / The Clorox Company / Sina / California Inc. / Google / MACRO Consulting Inc. / Bell Falla and Associates / CPG / CBC / Google Big / RSG Jeffrey Dumont / /

Country

Germany / United States / /

Facility

University of Maryland Presentation / University of Houston Rex Yuxing Du / University of Warsaw Stephane Hess / University of Leeds Rational Shopper Index / University of Wisconsin-Madison Elina Tang / University of California / Bauer College of Business / University of Houston Various / University of Leeds Marek Giergiczny / University of Pennsylvania Bruce G.S. Hardie / University of Pennsylvania / University of Houston Sina Damangir / Catholic University / University of Illinois at / /

IndustryTerm

Web Comments / enterprise software / statistical fitting algorithm / potential applications / social media / improved advertising / social networks / advertising effects / multi-media environment / online searches / enterprise social networks / feature search data / feature search intensity / eventual network / Online Searches Ye Hu / mid-level solution / Online Panelists Edward / /

Organization

Wharton School / Catholic University / University of Illinois at Chicago / University of Leeds / University of Maryland Presentation / Ohio State University / University of Houston / Goethe University / University of California / San Diego / UCLA / University of Leeds Rational Shopper Index / University of Houston Various / Aalborg University / University of Pennsylvania / the University of Pennsylvania / Bauer College of Business / Brigham Young University / Drivers of Satisfaction Kurt A. Pflughoeft / University of California / Davis / London Business School / University of Wisconsin / /

Person

Elea McDonnell Feit / Peter Ebbes / Peter S. Fader / Marvin Hurley Associate / Jacqueline Dawley / Steve Cohen / Gabriel Doyle / Max Pachali / Stephen Garry / Sets Scott Porter / John Fix / Olly Downs / Ashish Joshi / S.S. Kresge / Joachim Büschken / P. K. Kannan / Johnson / Jeff Keller / Models Greg Allenby / Ewa Nowakowska / Paul E. Green / Bias Kevin Karty / Paul Richard / Tuneable Maps Stephen Bell / McCullough / Joseph Retzer / Peter Kurz / Zoë Dowling / Kurt A. Pflughoeft / Stakes Patent Disputes Peter Rossi / Steven Scott / Thomas C. Eagle / Greg Allenby / Jeffrey Dumont / Infratest Thomas Otter / Approach Qing Liu / Chris Chapman / Mark Garratt / Sanjib Mohanty / Jeff Ritter / Link / Kevin Lattery / Paul Markowitz / Wisconsin-Madison Elina Tang / Jeff Dotson / /

Position

President / Global MROI Solutions / Director / Market Analytics / Porter / VP Methods / Director / Analytics / VP R&D & Offer Innovation / Prime Minister / Assistant Professor of Management / Executive Director / President / Associate Professor of Marketing / Director / Advanced Analytics / Professor / Director PPS Global Market Analytics / Professor of Marketing and Statistics / Manager / The Nielsen Company Application / representative / Director Marketing Science / Professor of Marketing / Statistics and Economics / dealer / President / Eagle Analytics / Associate Professor / Session Leader / Statistician / driver / HB / HB Model / Senior Economic Analyst / Senior Analyst / Manager / Co-Founder / Assistant Professor of Marketing / Senior Consultant / Professor of Marketing Science / Lecturer in Marketing / Consultant / CEO / RADDAR Consumer Knowledge Group / Director of Marketing Sciences / Research Assistant / Senior Research Statistician / Senior Quantitative Researcher / Professor Emeritus of Marketing / Head of Research and Development / VP Marketing Sciences / VP Analytics / Professor of Marketing / Senior Partner / SVP / Data Sciences / VP Advanced Analytics / VP Methods / Assistant Professor of Marketing / Chicago Human Benefits / /

ProgrammingLanguage

R / T / /

ProvinceOrState

Ohio / New Mexico / California / Illinois / Pennsylvania / /

PublishedMedium

Computational Linguistics / /

Technology

statistical fitting algorithm / SMS / artificial intelligence / /

URL

www.ama.org/artforum / /

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