Wall Street Journal / USA Today / Chrysler / the Financial Times / J.D. Power and Associates / /
Country
United States / /
Currency
USD / / /
Event
Person Communication and Meetings / /
Facility
Science Institute / Erasmus University / University of Groningen / Tulane University / University of California / Marketing Science Institute / /
IndustryTerm
move product / car styling / car manufacturers / /
Organization
Graduate School / School of Management / Marketing Science Institute / Science Institute / Erasmus University / University of California / Los Angeles / University of Groningen / Tulane University / University of California / Riverside / Tuck School of Business / /
Person
Donald Lehmann / Dieter Zetsche / Ruth Bolton / David Mayers / A. Gary Anderson / / /
Position
CEO / Assistant Professor of Marketing / analyst / Professor of Marketing / /
ProvinceOrState
California / New Hampshire / /
PublishedMedium
the Financial Times / USA Today / Wall Street Journal / /
THE IMPACT OF NEW PRODUCT INTRODUCTIONS ON LONG-RUN FINANCIAL PERFORMANCE