data-driven systems / media platforms / holistic cross-media initiative / cross-media measurement system / media entities / media industry / simultaneous media usage / match media / measurement systems / media exposure / activation systems / even advertising recall / potential solutions / media consumption / media sellers / media / individual media / media usage / online fraud / /
Movie
The Best of Times / /
OperatingSystem
Cross-Platform / /
Organization
MCE Committee / Interactive Advertising Bureau / Council for Research Excellence / Association of National / Media Rating Council / American Association of Advertising Agencies / Advertising Research Foundation / Industry Association / /
Person
Betsy Frank Insights Horowitz / Betsy Frank Insights / /
Position
advertising executive / forward at this early stage / Thought Leader / agency executive / executive / media company executive / head / moving forward / /
Alignment of Cross-Media Metrics Betsy Frank Insights Horowitz Research February 26, 2015