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Research Study In a multi-screen world, where TV is no longer king, research has shown that YouTube should be a permanent part of the marketing mix The multi-screen media landscape: a challenge for advertisers
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Document Date: 2014-02-10 15:45:58
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File Size: 386,77 KB
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Company
YouTube /
Google Inc. /
/
Currency
USD /
/
IndustryTerm
media consumption /
multi-screen media /
advertising campaigns /
/
Organization
African Union /
/
Position
driver /
king /
/
Technology
mobile device /
smartphones /
/
SocialTag
Advertising
Free music
Subtitling
Web 2.0
YouTube
Television advertisement
Google
Reach
Business
Marketing