Executive insights Volume XIII, Issue 5 Four Steps to Optimizing Trade Promotion Effectiveness Trade promotion programs are pivotal to driving sales, build-

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Date: 2013-07-24 17:04:22 Sales Pricing L.E.K. Consulting Marketing research Advertising Marketing mix modeling Business Marketing Trade promotion		Executive insights Volume XIII, Issue 5 Four Steps to Optimizing Trade Promotion Effectiveness Trade promotion programs are pivotal to driving sales, build- Add to Reading List Source URL: www.lek.com Download Document from Source Website File Size: 1,53 MB Share Document on Facebook

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