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Trade marketing / Sales / Customer relationship management / Distribution / Marketing research / Advertising / Trade promotion management / Marketing mix modeling / Business / Marketing / Trade promotion


An Enterprise Approach to Maximizing Promotion Effectiveness An Oracle White Paper Updated September 2006
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Company

Cannondale Associates / Oracle / Accenture / /

Continent

America / /

Country

United States / /

Currency

USD / /

Facility

Pantry Loading / /

IndustryTerm

software features / retail environment / supply chain / analytics software / desktop spreadsheet applications / departmental systems / collaborative planning software capabilities / promotion management software / retail data / advertising clutter / media proliferation / particular products / retail shelf / analytical tools / information technology / realtime retail sales data / retail sales data / postpromotion analysis tools / larger customer relationship management / particular product / consumer goods manufacturing / supply chain systems / software packages / retail sector / syndicated retail sales data / demand management / software development / advertising effectiveness resulting / predictive modeling tools / /

NaturalFeature

Grocery Channel / /

Organization

Financial Accounting Standards Board / US Federal Reserve / /

Person

Forward Buying / /

Position

account manager / EXECUTIVE / manager trying / Vice president of sales / Trade marketing manager / Brand manager / manager to each account / Maximizing Promotion Effectiveness Executive / /

Product

Demantra planning solutions / Demantra / /

Technology

CRM / information technology / Simulation / /

SocialTag