Scarborough / Arbitron Inc. / Americans Who Represent 77 / New Ventures / /
Continent
America / /
Country
United States / /
Currency
pence / USD / / /
IndustryTerm
Internet access / consumer / local media / media mix / Internet use / local retail database / Outdoor media / retail locations / consumer groups / media exposure / media consumers / media information services / media audience / Out-of-home media / media usage / media habits / /
Organization
Outdoor Advertising Association of America / /
Person
Jacqueline Noel / / /
Position
driver / President / Director / Sales & Marketing / /
The Arbitron Outdoor Study Outdoor Media Consumers and Their Crucial Role in the Media Mix Presented by: Pierre Bouvard President, New Ventures