Paper to be presented at the DRUID 2011 on INNOVATION, STRATEGY, and STRUCTURE Organizations, Institutions, Systems and Regions at Copenhagen Business School, Denmark, June 15-17, 2011 - Marketing resource management - Document - PDFSEARCH.IO

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	Paper to be presented at the DRUID 2011 on INNOVATION, STRATEGY, and STRUCTURE Organizations, Institutions, Systems and Regions at Copenhagen Business School, Denmark, June 15-17, 2011 Add to Reading List Document Date: 2011-05-24 18:07:31 Open Document File Size: 225,67 KB Share Result on Facebook Company Lehman / M&A / / Country Denmark / / / IndustryTerm supply chain / / Organization Copenhagen Business School / / Person Kurt Matzler / Andreas Bauer / / Position Conceptual model Marketing perspective Performance Post-merger / King / / Region central Europe / / SocialTag Brand management Human resource management Mergers and acquisitions Brand Marketing research Strategic management Marketing Business Management

Paper to be presented at the DRUID 2011 on INNOVATION, STRATEGY, and STRUCTURE Organizations, Institutions, Systems and Regions at Copenhagen Business School, Denmark, June 15-17, 2011Add to Reading List