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Statistics / Statistical models / Customer experience management / Electronic commerce / Predictive analytics / Lead scoring / Predictive modelling / Data mining / Customer relationship management / Business / Marketing / Business intelligence


Guide to Predictive Lead Scoring Lead scoring has an important role to play in modern B2B marketing and sales. It is a useful system for gauging a prospect’s likelihood of buying, allowing salespeople to prioritize t
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Document Date: 2014-12-12 17:46:27


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