Nike / America Online / Amazon / eBay / Kmart / General Motors / Spotlight / Saturn Corporation / Coca-Cola / Yahoo / Barnes and Noble / / /
Event
Product Release / Business Partnership / /
Facility
Commerce Sandy Bay Campus University of Tasmania PO Box / / /
Holiday
Christmas / /
IndustryTerm
Internet brands / online customer / persuasive advertising medium / mass media advertising dollars / homemaker superstore / mass communications / online brand / communications medium / Web address / public relations / industrial products / Internet brand / retail bookstore / /
Organization
CORPORATE BRANDING IN MARKETSPACE Helen Stuart Lecturer School of Business / Australian Catholic University / School of Management Faculty / Commerce Sandy Bay Campus University of Tasmania PO Box / Business and Informatics Faculty of Arts / /
Microsoft Word - Stuart and Jones - Corporate Branding in Marketspace3.doc