comparative advertising / case law / digital rights management / law right / technology protection measures / technology protecting / biotechnology advances / misappropriation dilution law / advertising advertisements / product/in product / keyword advertising purchases / patent law / rights management / unauthorized copying banning technologies / trademarks advertising function / pure advertising uses / technology/ natural law application / incentives/spurring new technologies / web service / rhetorical device / dilution law / confidence law / expressive products / non-advertising / patent systems / technological solutions / law approach / /
Organization
Cambridge University / EPC / Fashion Originators Guild of America / European Union / /