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Reducing the Risk of Failure and Improving the Profitability of New Consumer Products with the ASSESSOR Pre-Test Market Evaluation System Glen L. Urbana, Gerald M. Katzb , Thomas E. Hatchc, and Alvin J. Silk
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Document Date: 2007-10-21 16:49:09
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File Size: 3,77 MB
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Reducing the Risk of Failure and Improving the Profitability of New Consumer Products with the ASSESSOR Pre-Test Market Evaluation System Glen L. Urbana, Gerald M. Katzb , Thomas E. Hatchc, and Alvin J. Silk