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Social marketing / American Council for an Energy-Efficient Economy / Behavior change / Ethology / Applied psychology / Marketing / Health promotion


Community-based Social Marketing: State of Play 2012 Susan Mazur-Stommen and Michelle Vigen, ACEEE October 11, 2012
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Document Date: 2012-10-17 14:57:58

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File Size: 1,67 MB

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City

Washington / D.C. / Define Community / /

Company

Weight Watchers / CBSM / MPP Research / Ph.D / /

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IndustryTerm

social media / recent examples / energy efficiency / social marketing tools / energy savings / energy efficiency programs / /

NaturalFeature

Chesapeake Bay / /

Organization

One Change Foundation / /

Person

Michelle Vigen / Behavior / Susan Mazur-Stommen / /

Position

Analyst / messenger / Director / /

SocialTag