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Design / Technology / Television advertisement / Middleware / Advertising / Audience measurement / Application server / Complex event processing / Systems engineering / STB / Computing


AdScorer: An Event-Based System for Near Real-Time Impact Analysis of Television Advertisements (Industry Article) ∗ Pål Evensen
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Document Date: 2014-11-29 05:01:28


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City

Berlin / /

Company

The STB / the Nielsen company / NBC Universal / Twitter / Facebook / ComputerCommunication Networks / BSkyB / AT&T / Google / YouTube / Dish Network / Forrester Research / /

Country

Norway / United Kingdom / Germany / United States / /

Currency

USD / /

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Facility

Computer Science University of Stavanger / University of Southern California / /

IndustryTerm

streaming media / media measurement industry / client devices / even online computation / event producer / online advertising / client software / media industry / distributed event processing / daily media / web application / appropriate video editing tools / social media platforms / advertising techniques / media measurement / value chain / television networks / advertising campaigns / satellite operator / online ads / middleware technologies / database server / online media / television network / client reporting software / near real-time aspect / media receivers / application management / media delivery methods / web-based user interface / event processing engine / online advertising techniques / online-offline division / online/offline measurement divide / Internet audiences / online analysis / media landscape / mass media audience measurement / mass media channels / content-recognition technology / media consumers / event stream processing techniques / media consumption / Internet-based model / event processing language / event processing middleware / advertising industry / web interface / printed media / media channels / online advertisement / official television networks / event processing / ecaster-mgr web interface / television media consumption / event processors / search engines / build tool / mass media marketing model / television media / mass media model / be automated using a build tool / /

Organization

Coalition for Innovative Media Measurement / IMC / University of Southern California / Viterbi School of Engineering / Department of Electrical Engineering / Norman Lear Center / Electrical Engineering and Computer Science University of Stavanger / Interactive Advertising Bureau / Computer Systems Organization / /

Person

Pablo Rodriguez / Karl Philip Lund / Xavier Amatriain / Ronny Lorentzen / Jean-Yves Lugo / Per Fjeld / Opher Etzion / Peter Niblett / Marissa Gluck / Omar Langset / David M. Cooperstein / Jon Crowcroft / Kim Le Quoc / Ad Scoring Sequence Diagram / David Goetz / /

Position

Norway ABSTRACT General / Manager GUI UdpListener Figure / author / programmer / actor / success evaluator / market leader / event producer / TcpListener Manager / /

Product

EventProcessor interface / AdScorer / EventProcessor / /

ProgrammingLanguage

Java / XML / SQL-92 / R / EPL / /

ProvinceOrState

Southern California / /

Region

Southern California / /

SportsEvent

EPL / the EPL / /

Technology

XML / J2EE technologies / middleware technologies / API / Java / Event Processor / GUI / event processors / virtual machine / full-duplex / smart phones / HDMI / streaming media / UDP / IAR algorithm / pdf / content-recognition technology / 7.3 Event Middleware Technologies / HTTP / /

URL

http /

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