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User interface techniques / Virtual reality / Mixed reality / Nature / Electronic commerce / IKEA / Advertising / QR code / Marketing / Reality / Business / Augmented reality


What is AR Anyway? Augmented Reality: A Retail Marketing Game Changer? | RetailerNow
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Document Date: 2014-01-28 15:59:04


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Company

Dunn&Co / Marxent Labs / Gravity Jack / Facebook / Cornerstone Brands / Sumitomo Machinery Corporation of America / Qualcomm Vuforia / Boeing / L. Frank Baum / /

Country

United States / /

Event

Business Partnership / /

IndustryTerm

portable devices / retail space / retail / everyday product / retail experience / mobile online use / social media / close networks / paper/print products / product management / electronic devices / industrial manufacturer / technology trends / /

Organization

North American Home Furnishings Association / /

Person

Sue Masaracchia Roberts / Morton Heilig / Mattias Jöngard / Hollis Murphy / Beck Beseker / Byron Colby / Pontus Sjöberg / Troy Dunn / Tom Caudell / Ryan Darbonne / Jay Wright / Sue Roberts / Sue Masaracchia-Roberts / /

Position

product manager / webmaster and graphic designer / president / Co-founder / IKEA retail services communication manager / senior vice president of digital commerce / researcher / general manager Maarten Lens-FitzGerald / vice president of product management / CEO / manager for the digital IKEA catalog / director / marketing / director marketing / /

Product

iPhone / iPad / /

ProvinceOrState

Florida / Arkansas / /

TVShow

Oz / /

Technology

AR technology / mobile device / /

URL

http /

SocialTag