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Israeli Jews / Science / Representativeness heuristic / Mental accounting / Amos Tversky / Similarity / Human behavior / Behavioral finance / Cognitive science / Heuristics


First published in Zeitschrift für Sozialpsychologie,1998, Vol. 29, pp[removed]Translated from German by permission of Hans Huber Verlag, Bern, Switzerland. Original title in German: "Mentale Kontoführung als Selbstre
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Document Date: 2013-10-01 17:06:08

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City

Linville / Burns / Bern / New York / San Diego / /

Company

Cambridge University Press / John Wiley & Sons / /

Country

Switzerland / France / Japan / /

Currency

USD / /

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Event

Person Communication and Meetings / /

Facility

University When / /

IndustryTerm

bottom-up processing / actual accounting practice / mental accounting view / mental accounting serves / mental auditor / mental accounting framework / mental accounting individuals / inferior product / manufacturing situations / mental accounting / continuous mental accounting view / mental accounting principles / airline / real accounting / mental accounting model / consumer products / mental accounting phenomena / diet food / /

Organization

Cambridge University / Columbia University / National Science Foundation / Internal Revenue Service / German Science Foundation / University of Konstanz / Universität Konstanz / /

Person

Chip Heath / C. Miguel Brendl Arthur / Earl Hunt / Arthur B. Markman / C. Miguel Brendl / Myriam Bell / David Krantz / Hans Huber Verlag / E. Tory Higgins / Hilton / E. Tory Higgins Universität Konstanz / /

Position

Psychologist / D. J. / president / goals-representativeness model / which does not involve likelihood judgments / engineer / prototypical engineer / chair / representative / mental auditor / /

Product

Nikon D40 Digital Camera / /

ProvinceOrState

New Mexico / A. B. / /

PublishedMedium

Journal of Consumer Research / Psychological Bulletin / Psychological Review / European Journal of Social Psychology / /

Technology

gambling chip / /

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