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Computing / Google Analytics / Omniture / AdWords / Analytics / Google / Microsoft adCenter Analytics / Web analytics / World Wide Web / Internet


CASE STUDY SHOP.com switches from Omniture to Google Analytics for better insights, conversions and value
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Document Date: 2011-12-20 20:11:27


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City

Monterey / Pasadena / Greensboro / London / /

Company

Market America / Shop.com / Adobe / Google Inc. / /

IndustryTerm

ecommerce tracking / online shopping sites / In-house developed tools / analytics solution / e - commerce / online marketing team / internal site search / /

Person

Vince Hunt / /

Position

Chief Operating Officer / analytics consultant / /

Product

Google Analytics / /

ProvinceOrState

North Carolina / California / /

URL

www.blastam.com / SHOP.COM / /

SocialTag